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Down On The Farm: New Identity For The Heat?

Well it's a done deal. The Flames top affiliate, the Abbotsford Heat, are packing up and leaving the city they have called home these past five years for the greener pastures of Glens Falls, NY. A quick look at the Heat's website reveals that the club is having a fire sale. Pardon the pun. And it seems as though Glens Falls couldn't be happier.

Setting up in the Canucks backyard was never a good idea anyway. The Heat had trouble selling tix and the travel schedule was ridiculous. So good riddance I say, time to move on.

They haven't yet announced a name for the new club and that got me thinking; What will they call them? Heat? Flames? Fire? Or something completely different altogether.

Two previous AHL franchises have called Glens Falls home: the Adirondack Red Wings (Detroit) from 1979-1999 and the Adirondack Phantoms (Philadelphia) from 2009-2014 so one could reasonably presume they will be known as the Adirondack Somethings, but it remains to be seen.

Do they keep the Heat moniker? Not a bad tie-in to the parent club. Previous incarnations of Flames farm clubs have done this; Moncton Golden Flames, St. John Flames. They went a little off the board in 2005 naming the top feeder club the Omaha AK-SAR-BEN Knights. No kidding. Theo Fleury skated with the Salt Lake Golden Eagles of the old IHL back in the day, but for the most part Calgary hasn't strayed too much in naming their minor league clubs.

If they ultimately decide to stick with the Heat brand, one thing that could use an upgrade is the logo. It is pretty weak by design standards and a fresh start for the team in a new city could ignite the local fan base.

After losing money in Abbotsford these past few years, the big club could use a shot in the arm from down on the farm.

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